After Ten / identity and campaign

Client: Channel 4

Brief: Create a strong identity and campaign for all programs shown between 10-11pm Monday to Friday.

Concept: ‘After Ten’ a strong visual identity based on a simple calendar graphic that highlights a different program each weeknight. The imagery that represents each show is photographed from a television screen, when viewed close the image is formed from abstract vertical lines, when viewed from a distance the image appears active like a television screen.


On air animation


Detail of flyposter


96 sheet billboards (back lit)

Bus side (back lit)