100 Greatest Films / Billboard campaign in two parts

Client: Channel Four Television

Brief: Create a two-part billboard campaign that announces a programme that counts down the 100 greatest films as voted by Channel Four Televison viewers.

Concept: Repetition of the C4 logo forming a reference to the edge of a strip of film. Billboard one: The billboard becomes the projector, the film is about to begin. Billboard two. The design is caught between two frames, emphasizing the physical movement of film.

Billboard one

Billboard two