C4 Music / Campaign

Client: Channel Four Television

Brief: Form an umbrella design campaign to announce the broadcast of eight live music events. Press advert, radio advert, flyer.

Concept: A copy line with the simple proposition, ‘Listen to your television’, was visualized substituting the boom box with a TV set. The photograph was intentionally snap shot, capturing the street vernacular, mood and immediacy of the environment, yet captured the carefully staged pose of the person holding a TV set.