Channel Four Television
Brief: Form an umbrella design campaign to announce the broadcast
of eight live music events. Press advert, radio advert, flyer.
Concept: A copy line with the simple proposition, Listen to
your television, was visualized substituting the boom box
with a TV set. The photograph was intentionally snap shot, capturing
the street vernacular, mood and immediacy of the environment, yet
captured the carefully staged pose of the person holding a TV set.