C4 music / Radio ad

Client: Channel Four Television

Brief: Create a 20 second radio advert to announce the broadcast of eight live music events in conjunction with the C4 music campaign.

Concept: Each event title was spoken and interspersed with sounds of different clapping crowds ranging from stadiums, rock crowds, to a gathering of just three or four people clapping. The separate elements were divided equally over the 20 second duration, dictating the amount of time each crowd sound had in the sequence.