Andy Warhol / Billboard campaign and street exhibition

Client: Channel Four Television

Brief: Create a billboard campaign to announce a three part documentary series about the life of Andy Warhol, which coincides with a retrospective show at Tate Modern.

Concept: Fifty billboard locations around London had a different Warhol artwork forming a street exhibition and announcement of the documentary. A city exhibition guide was inserted in newspapers and as a double page advert in Time Out magazine. This was the first time Channel Four Television had used the new ‘Golden Square’ billboard format. Each poster is computer output on to large tarpaulin sheets, which are strung up around steel frames. Unlike the old method of screen printing, this new digital print production allowed for each billboard to have a different artwork with little extra cost to the client.

Title of selected artworks and their relevant locations

A La Recherche Du Shoe Perdu
1955 / Holloway Road Islington
Be Somebody With Body 1985–86 / Clerkenwell Road Islington
Before And After 1980 / Balham High Road c/o Yukon Road Wandsworth
Camouflage 1987 / Tower Bridge Road c/o Druid Street Southwark
Campbell’s Soup Can (Tomato) 1965 / Whitechapel Road Brady Street Towerhamlets
Cow (Wallpaper) 1966 / Hackney Road Hackney
Do It Yourself (Sailboats) 1962 / Marylebone Station
Drills, $7.88 1960 / Slip Road Adj B&Q Car Park Hounslow
Electric Chair 1967 / Lambeth Palace Road cnr Royal Street Lambeth
Elvis I & II 1964 / Liverpool Street Station
Female Head 1950 / Gillender Street Tower Hamlets
Five Coke Bottles 1962 / Elephant & Castle Northern Roundabout Southwark
Flowers 1964 / Finchley Road Camden
Gold Marilyn 1962 / Waterloo Station
Guns (Two) c. 1981–82 / New West Cromwell Road Adj Cluny Mews Ken & Chelsea
Jackie 1963 / Kingsland High Street Hackney
Jackie 1964 / Viking Sports Western Avenue Ealing
Joseph Beuys 1980-83 / Gunnersbury Avenue Nr Chiswick Roundabout Hounslow
Journal Americans 1958-60 / Armoury Way Wandsworth
Last Supper 1986 / Deptford Bridge Opp Greenwich High Street Greenwich
Liz 1963 / Borough High Street Southwark
Liza Minnelli 1978 / Cannon Street Station + Fulham Palace Road Hammersmith
Mao 1972–73 / Brewer Street Soho Westminster + Edinburgh Waverley
Mao 1973 / Old Town Clapham Lambeth
Marilyn 1964 / Vauxhall Cross, Bondway Lambeth
Marilyn Diptych (Colour...) 1962 / Holland Park Roundabout Hammersmith
Mick Jagger 1975 / Streatham High Road Lambeth + Kings Cross Station
Mona Lisa 1979 / St Georges Circus cnr Blackfriars Road Southwark
One Hundered Cans 1962 / Victoria Station
Oxidation Painting 1978 / Eversholt Street Camden
Raphael Madonna, 6.99 1985 / Wellesley Road c/o Bedford Park Croydon
Royal Typewriter 1961 / Catford Stadium South Circular Road Lewisham
Self-Portrait 1942 / North Circular Road Station Road Hobarts Corner Enfield
Self-Portrait 1966–67 / Charing Cross
Self-Portrait 1986 / New Vauxhall Cross Bondway Parry Street Lambeth
Self-Portrait 1986 / Channel 4 Television Lobby Horse Ferry Road
Shoe Bright, Shoe Light, ... 1955 / Edgeware Road Geron Way Barnet
Silver Marlon 1963 / London Bridge Station
Skull 1976 / Old Kent Road Southwark
Superman 1960 / Harrington Square, Hampstead Road Camden
Towerhamlets $1 1982 / East India Dock Road + Liverpool Lime Street
Tuna Fish Disaster 1963 / Twyford Tip, North Circular Road Brent
Untitled (Happy Bug Day) 1955 / Hammersmith Road Hammersmith
Unknown Male 1955–57 / East India Dock Road Tower Hamlets
Untitled (from...) 1955 / Euston Station
Vacuum Cleaner 1960 / Nine Elms Lane Cringle Street Wandsworth
199 TV 1961 / Western Ave Sth Greenford Station (nearside) Ealing