Channel Four Television
Brief: Create a strong brand identity for Big Brother, a reality
TV show, that seamlessly works across multi-platforms; TV, print,
Concept: The identity is derived from the horizontal interlacing
lines of a television. Black and white lines conceal the eye logo
forming an identity that is staring back at the viewer, creating
a optical sensation that effects the viewers' gaze. This manipulation
of the gaze echoes the main ethos of the show.
The identity reflects the shows Orwellian sense of concealment visually,
typified by the surveillance cameras around the house.