Big Brother 3 / Graphic identity

Client: Channel Four Television

Brief: Update and make a distinctive continuation of last year's strong brand identity for Big Brother, a popular reality TV show, that seamlessly works across multi-platforms; TV, print, web.

Concept: Continuing last year identity the familiar eye logo was rendered with concentric circles made of standard cyan, yellow, magenta print colours, which are printed as separate flat solids. When viewed up close the viewer can clearly see the three component colours, when viewed from a distance the colours optically mix forming green and orange.

The identity uses the concentric circles to animate in and out of the epicenter creating an optical sensation that is suggested even when viewed as a static print logo.


Logo

Golden square billboard

48 Sheet billboard

Press adverts

Press logo and on air logo animations