Channel Four / Chalk Drawings

Client: Channel Four Television

Brief: There were three main objectives; first, to highlight the breadth of Channel 4 current programming, second, not to add to the promotional clutter on agency desks and third, to talk to Londoners, of whom the media community is an important part, in a new and interesting way.

Concept: During two weeks eight chalkdrawers drew twelve different montages of Channel Four Celebrities on twelve locations in London. Thanks to Matt Lambert, Anna Saunders, Jim Stoten, Oliver Hydes, Harry Malt, Ian Wright, Cecile Maurud Barstard and Milos Covic.