Indian Summer / Pitch Presentation

Client: Channel Four Television

Brief: Create a campaign to announce ‘Indian Summer’, a celebration of cricket, Bollywood films and other outdoor Indian events.

Concept: A vibrant, colourful shrine was constructed that explored the excitement and energy of cricket and Bollywood movies. The campaign was to be in two parts and the shrine was photographed in two stages. Stage one, an encompassing shot that captures the environment beyond, exposing the preparation of the event. Stage two, a close-up cropped shot, forming a three dimensional collage announcing the full campaign.

Stage one


Stage two


Model shots