Channel Four Television
Brief: Create a campaign to announce Indian Summer,
a celebration of cricket, Bollywood films and other outdoor Indian
Concept: A vibrant, colourful shrine was constructed that explored
the excitement and energy of cricket and Bollywood movies. The campaign
was to be in two parts and the shrine was photographed in two stages.
Stage one, an encompassing shot that captures the environment beyond,
exposing the preparation of the event. Stage two, a close-up cropped
shot, forming a three dimensional collage announcing the full campaign.