Channel Four Television
Brief: Create a billboard that announces the MOBO (Music of black
origin) awards, in conjunction with the Channel Four Music campaign.
Concept: The Channel Four billboard is used to announce a music
event that re-appropriates the existing vernacular of music bill
posters. The bill posters were derived from the pre-existing design
from the press adverts, and the pre-existing MOBO logo. A third
poster set was created, which contained specific information relevant
to the event. All these elements were combined to create what appears
to be a bill postered billboard.