MOBO / Billboards

Client: Channel Four Television

Brief: Create a billboard that announces the MOBO (Music of black origin) awards, in conjunction with the Channel Four Music campaign.

Concept: The Channel Four billboard is used to announce a music event that re-appropriates the existing vernacular of music bill posters. The bill posters were derived from the pre-existing design from the press adverts, and the pre-existing MOBO logo. A third poster set was created, which contained specific information relevant to the event. All these elements were combined to create what appears to be a bill postered billboard.