Channel Four Television / Princess Productions / Sky Television
Brief: Create the on- and off-air identity and on air graphics for
a new, fast-paced information and entertainment morning show that
aims to deliver everything you need to know in 20 minutes.
Concept: The shows name and logo was designed to echo that of a
four digit clock. This is displayed on screen at all times alternating
between the logo and the time. From this logotype sting animations
were designed to bring a human and entertaining addition to the
efficient digital feel. A comprehensive style guide was produced
that detailed all graphic styles for all the programs sections;
news, weather, sport, entertainment etc.