Channel Four Television
Brief: Create a billboard campaign to announce a three part drama
about the Antarctic explorer Ernest Shackleton.
Concept: The billboards were displayed at the end of December. They
acted as public announcements both informing about the slippery
road conditions for motorists and the start of the drama.
In addition to the nationwide billboard campaign, a site specific
ice installation was made on Cromwell Road. It was constructed from
210 ice blocks. It was 20 meters long, three meters tall, one meter
thick and weighed over 25 tons. Each ice block weighed 240 Lbs and
was made specially to have a clear transparency as used in ice sculpting.
It took 15 people, three large truck deliveries, one massive crane,
the billboard platform to be significantly reinforced with steel,
and a full day's work to construct. The installation slowly melted
over a period of two weeks, leaving nothing but water on the pavement