Swallow / Billboards

Client: Channel Four Television

Brief: Create billboards and press adverts to announce Swallow, a new, three-part drama. The program documents a housewife who is addicted to antidepressant medicine.

Concept: An idyllic image of the main character from the show with her children, referencing images typically found on vitamin packaging, contrasting with the cynical copy headline ‘Be Happy, Take Medication’.