The Art Show / Title sequence

Client: Channel Four Television

Brief: Create a title sequence to introduce a ten part program about contemporary art, design and culture.

Concept: The title sequence lasts for ten seconds. Each second a sub title (title prefix) that relates to the varied content of the show changes. Over 10 seconds the background fades from black to white and the sub title prefixes fade from white to black (opposite to background) creating and interesting halfway transition as both the type and background colors momentarily appear 50% black. The title of the show remains white and appears to dissolve into the background as it fades to white.



Ten frames, ten seconds