Channel Four Television
Brief: Create a title sequence to introduce a ten part program about
contemporary art, design and culture.
Concept: The title sequence lasts for ten seconds. Each second a
sub title (title prefix) that relates to the varied content of the
show changes. Over 10 seconds the background fades from black to
white and the sub title prefixes fade from white to black (opposite
to background) creating and interesting halfway transition as both
the type and background colors momentarily appear 50% black. The
title of the show remains white and appears to dissolve into the
background as it fades to white.