World Rally / Billboards

Client: Channel Four Television

Brief: Create a billboard campaign to announce that Channel Four are to cover the World Rally Championship starting with 2001/2 series.

Concept: The most recognizable icon of motor sport, the chequered flag, was branded with the C4 logo used along with the copy line ‘Total Coverage’. The billboard was a symbol of the end of the race for the motorists as they past by.