Client: Channel Four Television
Brief: To create a new E4 on air ident that would be used at the beginning and end of each advertising break.
Concept: E SKETCH is the chance for viewers to create their own bit of TV and have it viewed on E4. A drawing tool found on channel4.com (www.channel4.com/esketch) allows viewer to create a sketch and send it to E4. A selection of 50 E Sketches from the submissions entered go on air every week. The sketches may be personal, political, topical, surreal, serious, irreverent, incredibly artistic or very basic. Many relate back to the E4 shows and characters, creating an interesting loop where the viewers comment and promote the E4 shows. E SKETCH has provided a platform for the viewers to communicate to a huge audience, and literally invites the viewers to contribute to the channels content.