Call For Entries… Feature article without content / Daniel Eatock / Dot Dot Dot Magazine Issue 2

Call For Entries… A feature article without content
By Daniel Eatock of Foundation 33 / December 2000 / Say YES to fun & function & NO to seductive imagery & colour!

• Title: clever reference to designers work or name
• Designers/company name: set in very large bold type
• White space
• Sub title: one sentence that leads the reader into the feature, includes authors name
• Image: moody/soft focus/black & white portrait of designer/s in studio or large reproduction of latest/most recognized work
Introduction: background information on designer including education, location, nationality

Folio two
• Introduction: background information on designer including education, location, nationality
• Image: full colour photographic reproduction presenting a project on a white background. Freeze frame from motion
or interactive work; music packaging; book cover; poster; wine label etc.
• Quotation: repeated from the main text, type set in a display font in a colour that links with a prominent colour from the reproduction selected above
• Main text: including unusual witty facts & comments
• Image: an example of some early work before the designer/s made it big!
• Text image: captions, very small text linked with an numbered/ alphabetised system. Providing specific information about the content of each image

Folio three
• Image: large reproduction of a project or a montage of several pieces presenting the designers greatest hits etc.
• Image: detail/close-up cropped shot from the image above
• Image: showing the project in context/being used/applied

Folio Four
• Image: concluding example of recent work
• Main text: continued, almost half way through, list of awards, exhibitions etc. that have been won, also a connection/link to another practising designer/studio
• Main text: continued, racing forward, over simplifying & eliminating most points designer/s discussed with writer
• Text: more image captions, more very small text linked with an numbered/alphabetised system. Providing more specific information about the content of each image
• Conclusion: final word from author/journalist/writer/interviewer, ending article on a positive upbeat & friendly note