Flowerful / Identity and photography

Client: Sonia Gooderham

Brief: Create a name, website and stationary for a contemporary flower arranger.

Concept: The name ‘flowerful’ was formed as a combination of ‘flower’ and ‘colourful’ forming a simple juxtaposition of meaning. The graphic identity was created through arranging and superimposing photographs of colourful flowers forming compost flower collages that represent the concept and idea of contemporary flower arranging.