Milan Salone Satellite / Exhibition stand

For the third year at the Salone Satellite Foundation 33 exhibited two new pieces of furniture, the Flat Pack Lounge Chair and the Molded Plywood Table. The aim of presenting furniture at international furniture fairs is to have your designs noticed by manufacturers and retailers. Often the furniture pieces are designed as show pieces to attract the crowds attention. As our furniture projects on display were relatively subtle we contrasted this with a very loud message on the back wall, ‘NOTICE’. This singular word was the most direct message that could be communicated, it linked with the promotional brochure designed to support the furniture. This used the vernacular language of notices and signs ‘NEW, FOR SALE, RESERVED, DON’T TOUCH’ commonly seen at trade shows.