Endemol UK Productions
Brief: Create an identity, title sequence, and on air graphics for
a new music chart show on Channel Five.
Pop identity and on-air titles are a modern adaptation of the classic
Bob Dylan music video, Subterranean Homesick Blues where
the visual, by being updated weekly, literally informs the viewers
of the content of the show. The Pop logo, a visual onomatopoeia,
looks like the sound of the word Pop.